RiskTalk – a start-up created at HEC Lausanne – is now operating outside the university, having successfully completed a one-year action research phase that validated its relevance and commercial potential. The start-up, which benefited from InnoTREK funding, is building up a select client base of companies and has secured seed funding from Venture Kick. It is a story of a project that successfully combines insights from social science and application in managerial practice.